The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me personally. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Prepared to Socialize
Stories, case studies, experiences, consequences -- these would be the stuffs of the future. There are tons of theories, tons of how-to's, tons of sales talk in our day and age. Stories hold huge weight in pinning down a potential customer to a purchase.
Exterior of a revenue standpoint, story-telling on your circle of friends are able to make a huge impact in rippling out your business to other people. My very first enormous client (that's still my customer so far) came from a short chat while riding the train on my way for my afterward day task. We were not really close. I told him that I was into SEO and shared its value and also what it did for my own site. He explained that he'd consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never ceased evangelizing.
Yes I know, you wish to get paid a month. While it may be true that what you know is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has helped me get the entire company.
Clients love the small things. They also feel more secure when you give them more info about what they are getting into and what they wish to know about other aspects of online marketing. You are able to leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their newest product's SEO. They wanted to find out who is the better SEO services provider. While I'm readily 60 percent more costly in my monthly retainer than another search engine optimization firm, I gave out free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake up me frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are only waiting for the contract of another (much more affordable) SEO company to expire. I don't know whether they are doing a good job or not. What I do understand is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You need to know that SEO especially here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus a free market means that the price range is mad.
There are businesses offering SEO for as low as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in a month.
While I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That is one reason why people provide client exclusivity for their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing costs. It can be the weapon of choice to many SEO companies. The customers win and the SEO business loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Think like Louis Vuitton. Win.
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